The giant retailer is trying to get 400 local food growers within 400 miles of its stores or distribution centers to deliver products. "Mom (Walmart's typical customer) tells us emphatically she likes locally grown," explained Joe Quinn, senior director of issue management and strategic outreach, Walmart corporate affairs. "If our core customer knows that those green beans were picked 20 miles down the road two days ago, and they have been touched less and they have made a short run from that field to that table, mom very much likes that. That matters a lot."
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